THE LAUNCH COLLECTION

(475)

to give back to the community for helping us design brushes, all brushes from our launch is available at 40% off. 

handcrafted by master artisans in Japan using natural uncut goat hair.

  • brush 01 - the community's favourite do-it-all blending brush.
  • brush 02 - a versatile high-density shader that will pack on shadow like no other.
  • brush 03- the pro-favourite pencil brush that achieves the impossible balance between softness and precision.
  • brush 04 - angled cheek brush that's optimized for contour, blush and foundation.
  • brush 05 - our flagship multi-purpose cheek brush.
  • brush 12 - a high impact smudge brush that's been meticulously balanced to achieve the optimal density, firmness and softness.
  • brush 13 - the smallest crease brush in our lineup that offers unparalleled precision, yet unexpectedly fluffy and soft.
  • brush 14 - a small crease brush specifically designed for the hooded eye.
  • brush 15 - a versatile, medium sized crease brush built for impactful pigments and effortless blending.
  • brush 16 - a large tapered crease brush that's ideal for applying a quick wash of base color on lids.
  • brush 17 - a dense & powerful flat-top brush for precision foundation and blush.
  • brush 18 - our best-selling highlight brush.
  • brush 19 - an all around multi-purpose cheek brush for natural looks.
  • brush 20 - for controlled application of highlight and contour.

since this product is significantly discounted, no other promos will apply to this item.

This product is currently going through a re-design based on feedback received from the community. Stay tuned!
"I like its round shape and fullness, fitting any blush or powder for seamless blending. It's soft ye..."
Lilis B. 1 year agoTHE LAUNCH COLLECTION
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"Its dense, flat shape ensures even application and maximum color payoff, making it perfect for creat..."
Khrystyna K. 1 year agoTHE LAUNCH COLLECTION
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"I like this brush to apply powder blush. It picks up a good amount and evenly apples the product. I ..."
Nguyen L. 1 year agoTHE LAUNCH COLLECTION
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"It’s very versatile, I can apply different products with different textures and applies product perf..."
Viviana S. 1 year agoTHE LAUNCH COLLECTION
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"Amount of product it picks up and the blend out it gives"
Christina H. 1 year agoTHE LAUNCH COLLECTION
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"it has become the only blush brush i reach for, it applies every blush formula so naturally."
Eflah C. 2 years agoTHE LAUNCH COLLECTION
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"These brushes are soft and versatile, easy to clean and hold their shape very well. They’ve replaced..."
Michaela P. 2 years agoTHE LAUNCH COLLECTION
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"The price point - range of brushes and consistency in range"
Suzie K. 3 years agoTHE LAUNCH COLLECTION
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"I like the aesthetics of it. I also like the shape of the brushes"
Rebecca M. 3 years agoTHE LAUNCH COLLECTION
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"I love that I can do a complete look with this set. The brushes are amazingly soft and the ferrules ..."
Dakotah T. 3 years agoTHE LAUNCH COLLECTION
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"good quality, well made, slick design and work great for applying eyeshadows, blush and highlighter"
Natalia G. 3 years agoTHE LAUNCH COLLECTION
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"That it's a stand alone collection that offers a brush for all my core makeup applications"
Erika M. 3 years agoTHE LAUNCH COLLECTION
the launch collection
"The launch collection is everything you could ever need and more. It provides all the necessary brus..."
Nalani K. 3 years agoTHE LAUNCH COLLECTION
the launch collection
"Amazing quality, sturdy and makeup goes in flawlessly!"
Virna M. 3 years agoTHE LAUNCH COLLECTION
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"I have never had a full brush set like this before"
Ellen L. 3 years agoTHE LAUNCH COLLECTION
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"The fact that my collection is complete with brushes I love"
Rosemary R. 3 years agoTHE LAUNCH COLLECTION
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"I use this set everyday. I do not have any other brush set anymore as I only use Rephr brushes now"
Isabelle V. 3 years agoTHE LAUNCH COLLECTION
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"I love that I can find a use for all of the brushes in the set"
Abigail H. 3 years agoTHE LAUNCH COLLECTION
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"The price! There amazing so soft does not hurt i have sensitive skin"
Jennyfer R. 3 years agoTHE LAUNCH COLLECTION
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"The esthetic / design of the brushes and the handles"
Irshaad A. 3 years agoTHE LAUNCH COLLECTION
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"The multiple eye brushes to for precision eye shadow work"
Cicilia a. H. 4 years agoTHE LAUNCH COLLECTION
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"This is everything you need to start a new vanity look with quality components. Excellent for someon..."
Cristie G. 4 years agoTHE LAUNCH COLLECTION
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"I love the feel of the handles, the surface has a very pleasant touch to them and the width of the h..."
Shaheera S. 4 years agoTHE LAUNCH COLLECTION
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"All these brushes are beautiful and super soft, my actress kept commenting on how soft #4, #5 and #1..."
Fleur M. 4 years agoTHE LAUNCH COLLECTION
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"I love the versatility and how there are many different options."
Deirdre M. 4 years agoTHE LAUNCH COLLECTION
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"Those are my favorite makeup brushes. I own a insane amount of brushes from other brands, more sigma..."
Denia L. 4 years agoTHE LAUNCH COLLECTION
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"The shape and quality of the eye brushes are unique to my collection."
Samantha V. 4 years agoTHE LAUNCH COLLECTION
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"Sorry I actually prefer other brush sets for better softness"
V T. 4 years agoTHE LAUNCH COLLECTION
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"Every time that I use this brush set I am reminded of just how different and soft this is. It feels..."
Rhonda V. 4 years agoTHE LAUNCH COLLECTION
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"The different brushes makes this collection very versatile— also so soft!"
Rose P. 4 years agoTHE LAUNCH COLLECTION
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"It is a good starter set of face and eye makeup brushes for those who don't have many. And it is a g..."
Marina N. 4 years agoTHE LAUNCH COLLECTION
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"So many shapes and sizes to choose from. These are great with literally any face or eye shape."
Erica M. 4 years agoTHE LAUNCH COLLECTION
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"ability to pick up and retain pigment with such a soft bristle"
Catherine T. 4 years agoTHE LAUNCH COLLECTION
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"Brushes are softer than my previous ones . I love the design and the quality of the hairs."
Ksenia L. 4 years agoTHE LAUNCH COLLECTION
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"fantastic collection with everything i can think of that i would use! awesome quality and so so soft..."
4 years agoTHE LAUNCH COLLECTION
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"The set is very versatile and every brush have their purpose. They're soft and perfectly shaped for ..."
Jovana K. 4 years agoTHE LAUNCH COLLECTION
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"The brushes are shaped perfectly to cover every step of my application process. The handles feel ve..."
Holly O. 4 years agoTHE LAUNCH COLLECTION
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"These brushes have better blending ability than my synthetic brushes which I also enjoy."
Megan E. 4 years agoTHE LAUNCH COLLECTION
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"I love that the lunch collection covers the whole makeup and provides such a great quality- outstand..."
Susanne S. 4 years agoTHE LAUNCH COLLECTION
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"Much softer, yet still enough density to place product"
Anna M. 4 years agoTHE LAUNCH COLLECTION
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"Eyeshadow brushes are perfect size for blending and getting the crease especially with Asian eyes."
Josephine G. 4 years agoTHE LAUNCH COLLECTION
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"I love how they pick up just the right amount of product and deposit it where you want it."
Christina C. 4 years agoTHE LAUNCH COLLECTION
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"The various sizes of the brushes. I have small eyes but with these brushes I can do any look I want"
D’angela R. 4 years agoTHE LAUNCH COLLECTION
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"I like the softnes a d the fact that the stems aren't too long"
Ilja B. 4 years agoTHE LAUNCH COLLECTION
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"The launch collection is a complete set of brushes that I use daily."
Clarissa H. 4 years agoTHE LAUNCH COLLECTION
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"Very soft nice eyebrushes with shorter handles, which makes them perfect for travel as well"
Juliane S. 4 years agoTHE LAUNCH COLLECTION
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"quality of brushes is outstanding variety of shapes is bigger"
Anusati G. 4 years agoTHE LAUNCH COLLECTION
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"The site and shape of some of the brushes. Not only des it make them versatile but also helps me ach..."
Nathalie M. 4 years agoTHE LAUNCH COLLECTION
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"The softnes of the bristle is way better than the brushes i have in my collection"
Bernadette S. 4 years agoTHE LAUNCH COLLECTION
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"SO soft and blends like a dream. I’m obsessed with the smaller crease brushes, 13 and 14."
Katelin F. 4 years agoTHE LAUNCH COLLECTION
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"Incredible value, especially for the quality. I'm a working makeup artist of over 20 years, have use..."
Brian R. 4 years agoTHE LAUNCH COLLECTION
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"I like the softness of the brushes. And their size."
Adellaide M. 4 years agoTHE LAUNCH COLLECTION
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"Brushes are multi-functional and can be used from eyes, face, and even body."
Hue V. 4 years agoTHE LAUNCH COLLECTION
the launch collection
"i like how versatile the brushes are and that they are easy to clean"
Isabel P. 4 years agoTHE LAUNCH COLLECTION
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"I have lots of japanese eye brushes but i like to use Rephr more, it makes eye make up more easier a..."
Saranya S. 4 years agoTHE LAUNCH COLLECTION
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"It’s 100% my favourite brush set and so affordable compared to other natural haired brushes of simil..."
Elaine L. 4 years agoTHE LAUNCH COLLECTION
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"No 5. Particularly soft. Products can be distributed delicately"
Nicole M. 4 years agoTHE LAUNCH COLLECTION
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"All brushes are the highest quality. I especially love the eye brushes - very easy to blend with. A..."
Elena K. 4 years agoTHE LAUNCH COLLECTION
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"The sheer quality of the brushes. The variety of brushes. You are really set with all of the brushes..."
Mariam J. 4 years agoTHE LAUNCH COLLECTION
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"The brushes are so soft, easy to care for, able to use with both cream and powder products and this ..."
Kavindi G. 4 years agoTHE LAUNCH COLLECTION
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"All the brushes that are necessary for a full face make-up."
Cristina G. 4 years agoTHE LAUNCH COLLECTION
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"Very soft. Really helps me to get great eye looks, and to precisely apply products."
Jennifer S. 4 years agoTHE LAUNCH COLLECTION
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"It includes a variety of very multi-use and high quality brushes."
Mistee M. 4 years agoTHE LAUNCH COLLECTION
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"I love the variety of brushes. Love the sleek look. They are my first natural hair brush and softer ..."
Leslie G. 4 years agoTHE LAUNCH COLLECTION
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"This collection is a wonderful introduction to well designed natural haired brushes that do what you..."
Elissa C. 4 years agoTHE LAUNCH COLLECTION
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"I love all the brushes but my favourite ones are the eye brushes"
Camelia N. 4 years agoTHE LAUNCH COLLECTION
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"ther is a brush for everithing so i don't need to reach for other brushes that are not in the set to..."
Mireia B. 4 years agoTHE LAUNCH COLLECTION
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"These brushes are so soft, they blend your shadow like dream without dragging the product on your sk..."
Michela R. 4 years agoTHE LAUNCH COLLECTION
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"The handle of the brushes are very smooth and gives a good grip. I love the sleek and simple look to..."
Marie-michele T. 4 years agoTHE LAUNCH COLLECTION
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"it's complete, all amazing brushes, including some I thought I would not use, but I changed my mind...."
Diana V. 4 years agoTHE LAUNCH COLLECTION
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"High quality and sophistication. These are some of the best brushes for me."
Elena P. 4 years agoTHE LAUNCH COLLECTION
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"A complete collection that's great for beginners or collectors alike"
Catherine N. 4 years agoTHE LAUNCH COLLECTION
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"there were a number of really out of this world soft, and useful brushes that performs exceptionally..."
Boramin M. 4 years agoTHE LAUNCH COLLECTION
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"Has most the brushes I would need then could add more specific brushes later"
Katherine C. 4 years agoTHE LAUNCH COLLECTION
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"I great bundle with all the basics needed for everyday makeup application"
Isobel N. 4 years agoTHE LAUNCH COLLECTION
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"I like to have a variety, and the launch collection definitely provides it. It has brushes for all t..."
Daria G. 4 years agoTHE LAUNCH COLLECTION
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"I love the amount of product the brush picks up and that it doesn’t scrape any of your base off when..."
Caylee P. 4 years agoTHE LAUNCH COLLECTION
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"This is by far the best brush set I have ever purchased. They way the brushes pick up powder product..."
Meshenda S. 4 years agoTHE LAUNCH COLLECTION
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"It covers all of the bases you’d expect from every other brush set-foundation, powder, cheeks, eyes,..."
Kimberly ann W. 4 years agoTHE LAUNCH COLLECTION
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"I love the quality of the brushes and the range it gives me. My application has improved so much by ..."
Wing C. 4 years agoTHE LAUNCH COLLECTION
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"I have every brush I need to complete my make up look"
Shahana P. 4 years agoTHE LAUNCH COLLECTION
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"I love the softness of the bristles, also the quality 👌 😍"
Isaura B. 4 years agoTHE LAUNCH COLLECTION
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"The versatility and quality of these brushes. These are the only brushes you’ll ever need"
Erica B. 4 years agoTHE LAUNCH COLLECTION
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"I have mature eyes These brushes do not pull on my eyes at all. Love that I don’t get fallout with t..."
Tonya L. 4 years agoTHE LAUNCH COLLECTION
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"Very versatile set. Very large selection and covers all of my bases. A great introduction to the bra..."
Julia M. 4 years agoTHE LAUNCH COLLECTION
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"You can try most of the brushes at an affordable price compared to the single brush price"
Anna T. 4 years agoTHE LAUNCH COLLECTION
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"Quality- very soft and non irritating and I love the cut and shapes of the brushes, especially the b..."
Taihmina B. 4 years agoTHE LAUNCH COLLECTION
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"this doesnt compare to any other set you get so many great brushes for a great price"
Tairema D. 4 years agoTHE LAUNCH COLLECTION
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