together, let’s design the world’s best collection of brushes.
all we did was listen.
being non-makeup users ourselves, we listened to every piece of feedback sent our way with a bias-free perspective.
each brush has been meticulously refined and improved based on feedback from tens of thousands of beauty enthusiasts.
“please make your brushes in Japan. they’re the de facto gold standard.”
- #1 most common request from the community
“I need brushes that will last years, not months”
- #2 most common request from the community
“I need versatile brushes that can do multiple things extremely well”
- #3 most common request from the community
“get the right balance between softness and pigmentation, and you’ll have a winner.”
- #4 most common request from the community
thank you for backing us.
on June 10, we launched our first collection on Kickstarter to invite the community to join us on our 1st production run.
thousands from the community pledged their support and production has officially begun in Kumano, Japan.
brushes will be available Nov, 2019
brushes available Nov, 2019 for the holiday season.
last chance to save.
for those who missed the Kickstarter 40% off promo, check our pre-order page to see if there’s more availability to reserve your brushes at a discount.
PS - if you’re interested in receiving brushes today, checkout the promo available now in our concept store.
we work with passionate individuals to create world-class products
the concept store
a collection of daring ideas, refined prototypes and brushes from our official lineup.
available to ship today for community testing with an intriguing offer.
hint: it’s basically free
what the community is saying
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the core collection
5 multi-purpose brushes that will elevate your makeup in a luxurious way.
designed with pro artist input, tested and perfected by the beauty community.
01
MSRP
$24.00
02
MSRP
$24.00
03
MSRP
$24.00
04
MSRP
$39.00
05
MSRP
$57.00
the core set
the bespoke collection
unique shapes that will extend the capabilities of the core collection.
designed using input and feedback from the beauty community.
12
previously P10A during the prototype program.
a small smudge brush optimized for impact and precision.
MSRP
$24.00
13
previously P07E during the prototype program.
the smallest crease brush in the infinite series. soft, dense and offers unparalleled precision.
MSRP
$24.00
14
previously P07C during the prototype program
a smaller sibling to brush 15, for when extra precision is needed.
MSRP
$24.00
15
previously P07A during the prototype program.
a dense & tapered crease brush. apply color and blend seamlessly & efficiently. works wonderfully well for a quick smokey eye.
MSRP
$24.00
16
previously P07F during the prototype program.
the largest crease brush in the infinite series, brush 16 is perfect for cut crease and works equally well for concealers.
MSRP
$24.00
17
previously P11A during the prototype program.
a soft, firm and dense brush that effortlessly builds the perfect coverage.
MSRP
$45.00
18
previously P09A during the prototype program.
a dense and tapered brush designed for effortless highlighting and contouring.
MSRP
$35.00
19
previously P08 during the prototype program.
a versatile cheek brush optimized for effortless sculpting.
MSRP
$48.00
20
previously P09B during the prototype program.
a classic fan brush that specializes in building the perfect highlight application.