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a new approach to luxury beauty.

by 3 engineers who knew very little about makeup.

rephr is a company founded on the principle that the best way to design world-class products is by humbly listening to the input & feedback from the passionate beauty community.

by 3 engineers who knew very little about makeup.

rephr is a company founded with a firm belief that the best way to design world-class products is by humbly & patiently listening to the people that will be using them.

together, let’s design the world’s best collection of brushes.

all we did was listen.

being non-makeup users ourselves, we listened to every piece of feedback sent our way with a bias-free perspective.

each brush has been meticulously refined and improved based on feedback from tens of thousands of beauty enthusiasts.

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thank you for backing us.

on June 10, we launched our first collection on Kickstarter to invite the community to join us on our 1st production run.

thousands from the community pledged their support and production has officially begun in Kumano, Japan.

brushes will be available Nov, 2019

brushes available Nov, 2019 for the holdiay season.

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we work with passionate individuals to create world-class products

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the concept store

a collection of daring ideas, refined prototypes and brushes from our official lineup.

available to ship today for community testing with an intriguing offer.

hint: it’s basically free

the core collection

5 multi-purpose brushes that will elevate your makeup in a luxurious way.

designed with pro artist input, tested and perfected by the beauty community.

the bespoke collection

unique shapes that will extend the capabilities of the core collection.

designed using input and feedback from the beauty community.

community feedback on

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