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a new approach to luxury beauty

crowdsourced & crowdfunded by beauty lovers,

handcrafted in Japan by master artisans.

a new approach to luxury beauty.

crowdsourced & crowdfunded by beauty lovers,

handcrafted in Japan by master artisans.

the delicate balance between softness, pigmentation and precision

meticulously handcrafted in Japan,
tested & approved by people who love makeup.

our best offer yet

read the letter from our founder that explains why the core set will be significantly discounted in the month of October.

learn more >

Brushes

the concept store

flagship brushes. friendly prices.

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Brushes

face brushes

sumptuous, luxurious, maximum versatility.

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eye brushes

unparalleled precision, unexpectedly soft.

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the core collection

our best-selling brush set

shop >

behind the scenes

we ask each concept store customer one month later for feedback on both the product and their experience with us.

good or bad. we read every single one
to inform our design decsions.

access feedback database >

our mission

rèphr comes from the word reference.

by using customer feedback as a design reference, we’re on a mission to create world-class products that people want at accessible prices.

read our story >
Youtube

see rèphr brushes demo’ed in the latest beauty videos.

we've also partnered with a few celebrity makeup artists to demo our brushes, available on each product page.

watch now >