Prototypes

Complimentary for orders over $40

All we ask for is your honest feedback so we can make the world’s best eyelash curler and share it with our community. Simply shop and see the prototype automatically added to your cart.

Feedback form will be sent to you 60 days post purchase.

the 10/10 collection

A Luxurious Upgrade Brushes handcrafted in Kumano, Japan

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We co-design world-class products with our community and make them available at accessible prices.

About Us

Best Sellers

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shodō 05
The No-Makeup Makeup Brush for a Skin-Like Finish.
SHODŌ 0597% Approval from 834 people
the LC collection
Engineered for Liquids & Creams
THE LC COLLECTION97% Approval from 1,936 people
Brush 38
Precise Do-It-All Brush for Complexion.
BRUSH 3897% Approval from 591 people
eyelash curler
2 Sizes for a Better Fit (and a Better Curl)
EYELASH CURLER91% Approval from 10,342 people
shodō eye set
For Soft & Diffused Eye Makeup.
SHODŌ EYE SET
complete eye set
3 Signature Eye Sets. 1 Intriguing Price.
COMPLETE EYE SET96% Approval from 42,754 people
complete face set
All 7 Face Brushes. 1 Intriguing Price.
COMPLETE FACE SET96% Approval from 19,775 people

Our Shelf, Your Call

rēphr is now live in Sephora HK! We’ve added new topics for community voting, and extended some existing ones that were too close to call. Vote below and unlock a free sponge trio.

fun fact - all illustrations painted using shodō eye brushes by our very own Teresa from content team!

How it works

Our Shelf, Your Call

Any vote unlocks your free sponge trio. Vote on one question or all five. The sponge trio will be added to your cart automatically after you enter your name and email.

We’re committed to the outcome. To hit our launch timeline, we had to start building some of these decisions (including the shelf). If the community lands somewhere different, we’ll remake the shelf.

Which shelf design do you prefer?

Shelf B is current live in stores, but a good number of the community liked Shelf A as well. We’re keep the vote going so more can participate. Which one do you prefer?

Which shelf design do you prefer?

If we were to add a dual ended brush to the shelf, which 2 heads would you prefer?

While dual ended brushes are more difficult to store, the trade-off can be worth it if the right shapes are paired together at a good price point.

If we were to add a dual ended brush to the shelf, which 2 heads would you prefer?

What color should our shelf be?

Charcoal is a classic rēphr brand color, but our brushes are all black, so they risk blending in. Natural Oak gives strong contrast so the brushes stand out, and leans into our Japanese craftsmanship.

What color should our shelf be?
Charcoal 23%
Natural Oak 77%

Voting Complete

Which packaging do you like for our brushes?

Our packaging needs to work on a Sephora shelf. Washi Sleeve is open air, so customers can see and feel the brush before buying. It’s also lighter, more minimal, and less waste. Box w/ Ribbon is fully sealed, with better shelf presence and a nicer gifting moment.

Which packaging do you like for our brushes?
Washi Sleeve 31%
Box w/ Ribbon 69%

Voting Complete

Which packaging do you like for our eyelash curler?

This one’s purely aesthetic. Vertical Ribbon is cleaner and more modern. Horizontal Ribbon wraps the traditional Japanese way, a little softer and more gift-like.

Which packaging do you like for our eyelash curler?
Vertical Ribbon 43%
Horizontal Ribbon 57%

Voting Complete

Brushes standing or leaning?

Standing lets customers touch the bristles easily, but makes shopping the stock behind it harder. Leaning makes it harder to feel bristles, but the brush shapes are easier to see without bending down, and our integrated shelf lighting hits them better.

Brushes standing or leaning?
Brushes Standing 41%
Brushes Leaning 59%

Voting Complete

Vote Received

Thanks for your input!

Can we add a free item to your cart as a thank you?

Concept Store

Pay-What-You-Want for our latest designs. All we ask for is your honest feedback.

Spatula Foundation Brush
A Modern Interpretation of a 90's Foundation Brush.
SPATULA FOUNDATION BRUSHPay What You Want.
Brush Cleansing Pad
Calibrated for Natural Bristles.
BRUSH CLEANSING PADAvailable for Community Testing.
Easy On Tubing Mascara
Easy on. Easy off.
EASY ON TUBING MASCARAArriving summer 2026 for Community Testing. Pay What You Want.
Puff Trio
PUFF TRIOArriving Spring 2026 for Community Testing. Pay What You Want.
MADE IN JAPANMeet the Artisan that makes our best-selling brushes.Watch
"Just buy it, you will never go wrong with your blush application"
Thuy N. 1 day agoSHODŌ 05
"Weich und anschmiegsam, angenehm auf der Haut. Nimmt nicht zuviel Produkt auf und verklebt nicht."
Katharina S. 3 days agoTHE LC COLLECTION
"It sheds hairs all over my face. It takes forever to get them all off. Nothing makes that worth it f..."
Jennifer D. 5 days agoSHODŌ 05
"Big enough to get the product to skin and the ability to blend effortless"
Shirley K. 5 days agoSHODŌ 05
"Hard to use. Picks up different levels of product and is a bit unpredictable as far as landing on sk..."
Sunny P. 5 days agoSHODŌ 05
"un pinceau qui applique le blush tellement facilement et naturellement !"
Myriam D. 5 days agoSHODŌ 05
"Excellent craftsmanship, feels nice to hold and applied makeup beautifully"
Melissa S. 6 days agoSHODŌ 05
"The compact bristles are arranged in the shape of a fingertip, which allows for concealer to be gent..."
Amanda H. 1 week agoCOMPLETE EYE SET
"Sooo soft and gentle, even on sensitive skin! It’s densely packed yet very soft. It blends textures ..."
Olesya B. 1 week agoTHE LC COLLECTION
"Soft as air, subtle and natural blush application, worth every penny"
Pauline C. 1 week agoSHODŌ 05
"Easy to use gives that airbrush makeup look doesn’t shed"
Brian D. 2 weeks agoSHODŌ 05
"It's much softer and grabs more lashes than my usual one, it doesn't pinch when using it."
Bernadett M. 2 weeks agoEYELASH CURLER
"Yes. I tested my new brush set for the first time on a client for a sweet 16 photoshoot. The clien..."
Frances O. 2 weeks agoTHE LC COLLECTION
"It’s best for applying cream or liquid foundation. Amazing for coverage."
Daphne L. 3 weeks agoTHE LC COLLECTION
"Very soft, flawless application of powder products"
Simone J. 3 weeks agoSHODŌ 05
"The blush brush you didn't know you needed, but can't live without once you have it"
Henriette E. 3 weeks agoBRUSH 38
"soft, super soft and feathery. Love using it, forgiving for layering on to face."
Marisa M. 3 weeks agoSHODŌ 05
"Seamless application, precision, picks up just the right amount of product"
Alexandra M. 3 weeks agoBRUSH 38
"Una. Rocha que permite extender los Productos en crema Uniformemente y con precisión"
María I. 3 weeks agoTHE LC COLLECTION
"I didn't want to open it immediately- I've wanted to wait for a moment the deserves it to open it an..."
Brigitte E. 3 weeks agoSHODŌ 05
"A light feathered application. No patchiness. Just a pretty brushed application."
Ingrid F. 3 weeks agoBRUSH 38
"Idéal pour son application et absorbe la quantité sans faire tâche"
Arianne M. 3 weeks agoSHODŌ 05
"The dream foundation brush. Leaves a no makeup feeling and looks flawless with any light."
Claudia andrea S. 3 weeks agoCOMPLETE FACE SET
"Soft, flat brush to apply eyeshadow across the eye"
Iryna D. 3 weeks agoSHODŌ EYE SET
"It is a very soft eyeshadow brush that allows an impeccable, defined and diffused application"
Alessandra D. 3 weeks agoSHODŌ EYE SET
"A fluffy blush brush which gives a good blush coverage"
Anna M. 3 weeks agoSHODŌ 05
"Wonderful brush! I stipple foundation and goes on seamlessly."
Erin L. 3 weeks agoTHE LC COLLECTION
"It blends everything so effortlessly and beautifully — it just performs phenomenally well"
Helena H. 3 weeks agoSHODŌ EYE SET
"This brush is the ideal shape and size for applying blush to the top of the cheek with precision"
Isabelle D. 3 weeks agoSHODŌ 05
"Similar to the 38 brush. Small, easy to use, good control."
Ruqaiyah A. 3 weeks agoSHODŌ 05
"The angle and shape of the brush and also how perfectly it takes the amount of the product in one sw..."
Kaberi B. 3 weeks agoSHODŌ 05
"gives a more skin like texture and smoother application than a typical foundation brush"
Victoria B. 3 weeks agoSHODŌ 05
"Soft on lashes, gives them a long lasting curl, curls every lash."
Bronwyn D. 3 weeks agoEYELASH CURLER
"Very thorough,tough works well with cream and/or powder"
Susan Y. 3 weeks agoSHODŌ EYE SET
"A small, precise brush, perfect for blending efficiently and quickly."
Valérie M. 3 weeks agoSHODŌ 05
"Small angled face brush. Good for applying powder products on my nose"
Annie F. 3 weeks agoSHODŌ 05
"I enjoy the small size as it makes it easier to keep the blush where I want it, instead of getting i..."
Melanie W. 1 month agoTHE LC COLLECTION
"It's a versatile brush that can blush, bronzer, highlight. If you need to bring only one face brush,..."
Joyce E. 1 month agoBRUSH 38
"Ce pinceau est un peu dense mais il est aussi très doux. Il permet donc de répartir les ombres à pau..."
Sandrine B. 1 month agoCOMPLETE EYE SET
"The Rephr 01 is a really good multitasking brush — great for concealing and blending everything out ..."
Nou T. 1 month agoTHE LC COLLECTION
"It’s good, but it doesn’t curl my otter lashes or inner lashes that well. My lashes a long. It’s a n..."
Mariam aman S. 1 month agoEYELASH CURLER
"These brushes allow my eye shadow to slide on my eyes easily. I highly recommend these brushes."
Patricia V. 1 month agoSHODŌ EYE SET
"Great brush to apply Powder as Well as liquid blushes and you can handle the amount of product very ..."
Christine M. 1 month agoSHODŌ 05
"Blending brush for when you don’t want a lot of product"
Evelien V. 1 month agoSHODŌ EYE SET
"Pennello preciso nell’applicazione ma nel contempo diffonde bene il prodotto lì dove si desidera"
Viviana L. 1 month agoBRUSH 38
"It’s a great blending brush for powders. I’ve used it with blush, bronzer, and finishing powder. It ..."
Vivian R. 1 month agoSHODŌ 05
"Love this brush, pick up and lay down of product was excellent"
Kathy S. 1 month agoCOMPLETE EYE SET
"It feels like a ordinary powder brush but it is softer and does not fall out"
Patricia V. 1 month agoSHODŌ 05
"It is okay but doesnt really curl my lashes at all"
Jessica T. 1 month agoEYELASH CURLER
"Not really. It was a bit stiff as well. Didn't curl as well as the others I already have. I bought i..."
Gloria K. 1 month agoEYELASH CURLER
"I nicely shaped brush that can be used for almost anything."
Julie S. 1 month agoSHODŌ 05
"Perfect soft application of product never a mistake stroke"
Walker, T. 1 month agoSHODŌ 05
"Excellent foundation brush: soft, disperses product effortlessly."
Marianne G. 1 month agoTHE LC COLLECTION
"A small and precise soft brush for more specific application of cream and powder products"
Noabel Z. 1 month agoBRUSH 38
"It’s great to blend/diffuse but sheds like crazy for some reason"
Katie L. 1 month agoCOMPLETE FACE SET
"Fantastic brush it gives a very natural skin like finish."
Karima A. 1 month agoSHODŌ 05
"Perfect angle and Perfect size for the corner and under the eye. Doesn't waste product. Not alot of ..."
Camille S. 1 month agoTHE LC COLLECTION
"It applies my powder blushes more sheerly so I don't look like a clown."
Elizabeth N. 1 month agoSHODŌ 05
"Airy, fluffy, perfect for using with deeper shades of blush and contour to ensure a light hand so yo..."
Bonnie E. 1 month agoSHODŌ 05
"A soft brush perfect for liquid foundation and also for blush and light contouring. Absolutely no st..."
Virginia A. 1 month agoTHE LC COLLECTION
"A soft brush that gives an airbrush finish do not need to worry about it picking up or applying too ..."
Sharon M. 1 month agoSHODŌ 05
"A medium sized brush that has a dense base leading to an angled and wispy end"
Mysti E. 1 month agoSHODŌ 05
"Great tool for straight eyelashes, not great for larger eyes."
Dajana V. 1 month agoEYELASH CURLER
"Great brush. I feel like it applies very light, so that is nice but then i find myself need to add m..."
Rosaline A. 1 month agoSHODŌ 05
"It has a very big opening, which I really appreciate"
Alina L. 1 month agoEYELASH CURLER
"It curls your lashes really easily and somehow it is way less likely to pinch you if you’re clumsier..."
Solange S. 1 month agoEYELASH CURLER
"Un pennello leggero e maneggevole, con setole morbide e non troppo fitte, nella.parte superiore ha d..."
Cristina F. 1 month agoSHODŌ 05
"Very good quality bristles, both soft and durable. They stay in shape after every wash."
Elisia P. 1 month agoSHODŌ 05
"A perfectly designed curler. Comfortable and easy to use."
Tracie H. 1 month agoEYELASH CURLER
"Très léger et très doux, pas de paquet de produit possible sur le visage. Rapide à utiliser et effet..."
Dorothee W. 1 month agoSHODŌ 05
"Perfect brush for stick or liquid face products on bigger surface"
Szilvia E. 1 month agoTHE LC COLLECTION
"a super fluffy brush that diffuses your makeup while still also precise"
Joshua L. 1 month agoSHODŌ 05
"Easy to use, virtually no tugging or pinching, while achieving a flattering curled lash."
Desiree M. 1 month agoEYELASH CURLER
"Somewhat between a big powder and blush brush. You get a lot of control in the areas you need withou..."
Debby W. 1 month agoSHODŌ 05
"due to the micro layers of the bristles, it creates a diffused more natural look when using it for b..."
Rachel P. 1 month agoSHODŌ 05

Our North Star

We believe that customers (not celebrities) should have the final say in what gets built. All rēphr products are designed based on community feedback.

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0+5-star reviews