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Handcrafted in Kumano, Japan
a Luxurious Upgrade to Your Makeup Routine

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We co-design world-class products with our community and make them available at accessible prices.

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Try our latest designs at discounted prices. All we ask for is your honest feedback.

MADE IN JAPANMeet the Artisan that makes our best-selling brushes.Watch
"I like the results of this collection with cream products as I don’t see streaks."
Dianne J. 18 hours agoTHE LC COLLECTION
"I like how there are two sizes and finally after being disappointed in too large curlers, this one (..."
Justinas A. 22 hours agoEYELASH CURLER
"I love the offering of tiny detail brushes, you don’t usually see those in brush sets"
Madison G. 1 day agoTHE 10/10 COLLECTION
"I like that it never leaves a harsh edge when I'm applying blush."
Dawn G. 1 day agoSHODŌ 05
"The bledability is superior to all of my other brushes"
Maria R. 1 day agoSHODŌ 05
"I’m a less is more gal and I love that this brush is multi-purpose. For a full face application I ca..."
Audrey B. 1 day agoSHODŌ 05
"I love the wispy nature of top shape of this new design."
Delana K. 2 days agoSHODŌ 05
"I tried the 20R eyelash curler but it did not fit my eyelid properly. However, the 18R eyelash curle..."
Karl M. 2 days agoEYELASH CURLER
"It’s very soft and light. Easy to blend with, best used with powder in my opinion- I’ve not been as ..."
Sarah M. 2 days agoSHODŌ 05
"Real hair brush with nice fibers and density, love this for powder product application of bronzer, b..."
Michelle C. 2 days agoSHODŌ 05
"I really like this product. The bristles are very soft and feel gentle on the skin. The design is si..."
Catharina D. 2 days agoSHODŌ 05
"The tiny application brushes fit so well along the lash line or any precise application of shadow. T..."
Spring R. 3 days agoTHE 10/10 COLLECTION
"Soft bristle picks up just the right amount of blush"
Ranjana S. 3 days agoSHODŌ 05
"Works well for diffusing product for a seamless and blended finish!"
Coco M. 3 days agoSHODŌ 05
"Works really well for blush! It gives you a diffused look."
Rosanna S. 3 days agoSHODŌ 05
"The shape is super unique. The bristles are very soft and you can diffuse products on the skin with ..."
Janet D. 3 days agoSHODŌ 05
"It's a better shape for my eye and doesn't pinch :)"
Stephanie M. 3 days agoEYELASH CURLER
"I have really been enjoying pairing this brush the new spatula brush for my fondation."
Mary F. 3 days agoSHODŌ 05
"Such an amazing blush brush. Natural. I use it for both powders and creams (is it really for cream..."
Aliza H. 4 days agoSHODŌ 05
"Good for very pigmented powder blushes. Disappointed it doesn't work with foundation as the product ..."
Alanna K. 4 days agoSHODŌ 05
"Shodo 05 has been an absolute delight to have in my collection as I have NOTHING like it! It diffuse..."
Wendy B. 4 days agoSHODŌ 05
"I love this brush so much for its softness against my skin and its versatility. I have used it for b..."
Margarita C. 4 days agoSHODŌ 05
"Not sure yet what I think of it. It is heavier than other eyelash curlers I've used and I have a har..."
Mary F. 4 days agoEYELASH CURLER
"It’s ok. I feel like it applies my makeup heavier than others"
Melissa T. 4 days agoSHODŌ 05
"I love the eyelash curler because of the shape. I have a lot of lashes and a triple row so many eyel..."
Tracy B. 4 days agoEYELASH CURLER
"This is my new favorite brush! It makes my makeup look so skin-like and undetectable. I use it every..."
Catherine S. 4 days agoSHODŌ 05
"I like how this brush diffuses blushes that have a lot of pigment. Sometimes I want a sheer wash of ..."
Wendy R. 4 days agoSHODŌ 05
"Love how evenly it distributes product onto the skin and makes it look truly one with the skin witho..."
Katerina P. 4 days agoSHODŌ 05
"Beautyfull airbrushed Finish, i use it for cream and powder Products"
Jutta D. 4 days agoSHODŌ 05
"Easy to handle and wide enough to fit all the lashes."
Jannike P. 4 days agoEYELASH CURLER
"Love love the extreme difference in the length of the fibres - beautifully applies powder products w..."
Richelle M. 5 days agoSHODŌ 05
"It is beautiful quality. I prefer the original 05 brush."
Gabrielle Z. 5 days agoSHODŌ 05
"The shape is perfect for everything from cheek products and highlight. The tapered shape distributes..."
Kelsey E. 5 days agoSHODŌ 05
"My daughter who is a beginner can use it without pinching or hurting herself with good results"
Christina B. 5 days agoEYELASH CURLER
"Great for easy application of too-pigmented products"
Andrew G. 5 days agoSHODŌ 05
"Perfect curvature for my eyes, really curls all the eyelashes, even the ones at the corner which are..."
Alessandra B. 5 days agoEYELASH CURLER
"The blurred blend that you achieve with this brush is incredible. Useful for all powder products. Ve..."
Marnie S. 5 days agoSHODŌ 05
"I love each brush in this collection. From the tiny pencil brush for detail work to the all the diff..."
Nuha M. 5 days agoTHE 10/10 COLLECTION
"The concealer brush has become my everyday brush. I like the density and the handles, I just don't f..."
Siri lovise E. 5 days agoTHE LC COLLECTION
"I usually use the like how it fits the shape of my eye and I’m able to curl the lashes close to my i..."
Janet L. 5 days agoEYELASH CURLER
"it is better suited for my Asian eye shape and holds the lashes up"
Ming yi T. 5 days agoEYELASH CURLER
"I like that it comes with rubber replacements and I heard is nickel free."
Sophia T. 6 days agoEYELASH CURLER
"Fits my eye better but there is more pinching, as I figure out how to align it to my eye shape."
Amanda A. 6 days agoEYELASH CURLER
"The size and curvature suit my eye shape and size."
Angeline A. 6 days agoEYELASH CURLER
"I like the different sizes. 20r suits me better though"
Ngoc D. 6 days agoEYELASH CURLER
"the mini brushes can do the smallest detail, they deposit the product exactly where desired and drop..."
Rainer S. 6 days agoTHE 10/10 COLLECTION
"This brush allows to make a very soft make up as the bristles diffuse the product in a subtle way. W..."
Pascale B. 6 days agoSHODŌ 05
"These eye brushes are impressively soft and incredibly easy to use even for someone that is not a re..."
Antoniya D. 6 days agoTHE 10/10 COLLECTION
"The bristles are incredibly soft and high-quality."
Nat N. 6 days agoSHODŌ 05
"This is a wonderful brush for blushes. It diffuses the powder color with nor harsh lines"
Funke A. 6 days agoSHODŌ 05
"Allows more delicate application with “feathery” bristles"
Laurel B. 6 days agoSHODŌ 05
"They pick up so little product and diffuse them across the skin like a filter. I have needed less pr..."
Madeenah F. 1 week agoTHE LC COLLECTION
"I love how airy the bristles are. It adds just enough with minimal effort."
Stacey T. 1 week agoSHODŌ 05
"I love the size and concept of this brush. It's perfect size for blush, I love that you can use it w..."
Bhavika T. 1 week agoSHODŌ 05
"I like that it doesn't pinch, but I also find it doesn't allow me to get close enough to my lashes."
Laura C. 1 week agoEYELASH CURLER
"The shodo 05 brush is incredibly soft and leaves a seamless finish for powder. The weight and size o..."
Lauren N. 1 week agoSHODŌ 05
"BEST EYELASH CURLER EVER 😍😍!! I suggestivo evrybody to giovedì a chance ant tray it .. you will lo..."
Roberta R. 1 week agoEYELASH CURLER
"I love the shape and the wispiness of the brush. I do see that it can do thin layers and it doesn’t ..."
Christina W. 1 week agoSHODŌ 05
"I really love the pad that it comes with, it better curls and holds the curl longer"
Sena C. 1 week agoEYELASH CURLER
"The overall shape and precise delicacy of the bristles."
Marlen L. 1 week agoSHODŌ 05
"no pinching, holds the curl longer, love the generous refill cushion pads"
Mitsue K. 1 week agoEYELASH CURLER
"I do like the shape, less pinching and extra re-fills."
Katherine O. 1 week agoEYELASH CURLER
"The width of the curler compared to other curlers on the market!"
Alyssa R. 1 week agoEYELASH CURLER
"I appreciate the ingenuity, but it didn't work for my eye shape."
Spencer S. 1 week agoEYELASH CURLER
"I bought my first brush to use with foundation, which it applies like a dream - so soft and gentle. ..."
Julia S. 1 week agoSHODŌ 05
"provides the right level of coverage. Not too much, nor too little. Stops me being heavy handed"
Michelle B. 1 week agoSHODŌ 05
"I’ve never practiced calligraphy, yet using Shōdō 05 allows me to imagine its rhythm. The brush feel..."
Dyan A. 1 week agoSHODŌ 05
"The shape is very nice, it’s not as flat as other Asian lash curlers I’ve used nor as curved as west..."
Hac N. 1 week agoEYELASH CURLER
"This is a great staple for any makeup collection. It works great and holds up long term."
Sarah J. 1 week agoEYELASH CURLER
"It applies skin like flush of color for a beautiful finish. The other brushes I have apply blush to..."
Licet P. 1 week agoSHODŌ 05
"It is very versatile brush. It has a dense base and soft spare ends creating a top that gives that d..."
Yelena V. 2 weeks agoSHODŌ 05
"More precise and allows me to control how much product I apply to my face better than other brushes ..."
Nicole L. 2 weeks agoSHODŌ 05
"I like that the eyelash curler is small and sits comfortably in my hand, and the 20R size fits my ey..."
Anastasiya L. 2 weeks agoEYELASH CURLER
"It creates an airbrush layer of foundation, blush/bronzer/highlighter and works as well for powder ..."
Jolanda H. 2 weeks agoSHODŌ 05
"Very soft, applying cream products without pocking the skin, good sized"
Mardamshina Z. 2 weeks agoTHE LC COLLECTION
"the concelaer brush has the perfect angle, the complexion brush has very good performance, foundatio..."
Juan B. 2 weeks agoTHE LC COLLECTION
"easy to use and so comfortable and not pinching at all.I love them.it comes woth lots of extra rubbe..."
Mabast A. 2 weeks agoEYELASH CURLER
"I am a big believer in the shodo eye set. It truly changed the eye make up game. Forever. With no. 5..."
Sanella A. 2 weeks agoSHODŌ 05
"This brush applies powder blush and bronzer beautifully. Compared to other brushes I’ve used, this b..."
April D. 2 weeks agoSHODŌ 05
"The eyelash curler holds the curls, and it doesn't pinch or pull the eyelashes"
Attila K. 2 weeks agoEYELASH CURLER
"I reach for this more and more. Ads a soft diffused look for powder blush."
Faye W. 2 weeks agoSHODŌ 05
"I love the unique shape, the softness of the bristles, and how softly it applies product."
Catherine S. 2 weeks agoSHODŌ 05
"I love how you can use the brush to apply and blend"
Kimberly C. 2 weeks agoSHODŌ 05
"It is very gentle and allows you to control the amount of the product you apply to create the most n..."
Mariet R. 2 weeks agoSHODŌ 05
"This brush is very soft and feather like and gives such a natural finish and blends the blush as ski..."
Shumaila U. 2 weeks agoSHODŌ 05
"heavenly soft bristles that blend and disperse product so easily - blends out product with a waterco..."
Oana J. 2 weeks agoSHODŌ 05
"I find it super nice to use, the bristles are so soft and comfy on the face. The shape is perfect f..."
Marita H. 2 weeks agoSHODŌ 05
"Very beautiful application for any powder products."
Maria M. 2 weeks agoSHODŌ 05
"I love that it has two sizes. The 20 was too big and pinched a little so I have that one to my daugh..."
Denise V. 2 weeks agoEYELASH CURLER
"The brushes has great blending power. I love the sizes of each."
Jacqueline P. 2 weeks agoTHE LC COLLECTION
"Unique delivery of powder / very soft and so easy to build product in a very pretty way"
Heather M. 2 weeks agoSHODŌ 05

Our North Star

We believe that customers (not celebrities) should have the final say in what gets built. All rēphr products are designed based on community feedback.

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