the concept store
a collection of new ideas, refined prototypes, and brushes from our official lineup.
available to ship today with an intriguing offer.
enjoy an insider discount today.
a high impact smudge brush that's been meticulously balanced to achieve the optimal density, firmness and softness.
brush 12 has been calibrated to effortlessly smudge out product and is perfect for a quick smokey eye.
a big thank you for those who ordered brush 12 for testing! We'll be in touch soon with a feedback form to get your thoughts.
- discounted for community testing
- try the brush at home
- submit honest feedback
how it works:
why are brushes in the concept store discounted?
one of our core principles is to offer world-class products at accessible prices.
in addition to gathering input on new prototypes, the concept store often features brushes from our official lineup at a significant discount so we can give back to the people that helped design our brush collection.
we're grateful for your support and cannot wait for you to try our brushes.
can we count on you to submit feedback?
listening to the community is at the core of what we do. your input & feedback will help us design the best brushes in the world.
as a token of appreciation, we’ll be issuing a full store coupon as soon as your order is complete.
sorry, there’s a 1 brush per order limit in the concept store
stock is extremely limited and we’d like everyone to get a chance to test brushes
did you want to replace with instead?
sorry, we’re currently all out of stock.
enter your email below and we’ll notify you when new brushes become available for testing.